CONNECT HELPCENTER · STORE SETTINGS AND APPEARANCE
Brand guidelines and brand materials
Brand guidelines define how your brand looks in digital communication. To create your store, prepare approved rules for using your logo, colors, fonts, and graphic elements.
Connect applies your visual identity to the store design. If guidelines have not been defined, we first arrange their preparation so that decisions about colors, fonts, and the logo are not left unresolved.
01 · PREPARATION AND REVIEW
What brand guidelines should include
Provide the primary logo and permitted variations, clear space, minimum permitted size, and examples of correct and incorrect use. Specifically mark the versions for light and dark backgrounds.
List corporate colors for digital use, such as HEX and RGB values, font hierarchy, and permitted weights. Add guidelines for photography, icons, and other distinctive elements where available.
02 · PREPARATION AND REVIEW
Files and usage rights
Along with the PDF brand guidelines, send the original vector logo files and available web exports. A logo image within the document or a photo of a business card does not replace a quality source file.
Check whether the selected font may be used on the web and provide licensing information. If digital use is not permitted or the source is unavailable, we will agree on an alternative solution before implementation.
03 · PREPARATION AND REVIEW
What if the identity is not complete?
Write what you already have, what has been approved, and what still needs to be created. Do not send multiple different logos without marking which one is current. Keep the old identity separate from the newly approved version.
Connect can offer logo and brand guidelines creation. The scope of this service is agreed separately; identity preparation is not automatically the same service as adapting the store's appearance.
Visual identity services
Logo design
Arrange the creation of a trademark for your business.
Logo design →Brand guidelines
Define the rules for applying your brand in the store and other channels.
Create brand guidelines →Recommended workflow
Collect the approved guidelines and source files.
Mark current and outdated files.
Check licenses and missing materials.
Send the consolidated package to the Connect team.
Checklist for this topic
- The current version of the brand guidelines has been marked.
- The vector logo and its variations have been provided.
- Digital colors and typography have been defined.
- Rights for fonts and graphic materials have been checked.
- A contact for identity-related questions has been provided.
The administration interface appearance and field availability depend on your account, theme, and activated services. Design and technical changes are carried out by the Connect team according to the agreed scope. If the purpose of a setting is unclear, request a review before making changes.
Frequently asked questions
We only have a logo. Is that enough?
The logo is a starting point. Consistent design requires rules for colors, typography, and usage; arrange additional guidelines with us.
Do we need to provide all fonts as files?
Provide the name, variations, and licensing information. The Connect team will agree on the technical implementation method according to the permitted web use.
CONTINUE WITH PREPARATION
